Cynthia Tong founded Crigen in 2003, the parent company and manager of Danai Spa. Danai Spa opened its first boutique at Tanjung Bungah, Penang Malaysia. She has served as the Operations Director of Danai Spa since its opening, and has helmed the company in an array of tasks including managing daily spa operations, managing and upskilling trainers, and enhancing the experiences of the spa’s through the incorporation of high-tech innovative services within the spa. She is currently also the Marketing Director of Danai Spa.

Cynthia has over 20 years of experience in the spa and wellness industry. Together with her joint founder Dennis Tan, she has led Danai Spa on its path to becoming a well-established and well-known wellness destination for locals and tourists alike. It has featured consistently on TripAdvisor’s list of top 10 spas in Malaysia. Under her leadership, Danai Spa has also attained several awards over the years, including Global Brands in Best Consumer Choice Spa in 2016 and Global Best Consumer Brand in Spa and Wellness in 2015.

In early 2020, Cynthia started Crigen Accor, a manufacturing company that specialises in the production of antiseptic products. Her foresight enabled the company to sustain its operations through the lockdown period in Malaysia, and continue generating revenue. She has multiple projects in the pipeline which include related health and wellness products such as meal replacement bars and a range of skincare.

In recognition of her entrepreneurial achievements, Cynthia is also the recipient of numerous awards, including the 100 Most Influential Sustainable Entrepreneur Of The Year in 2017, Adjunct Professor in Beauty Care Expert Universal Academy in 2017, and the National Youth Award for Wellness Industry in 2015.